Client
Susan Reynolds Physiotherapy
Project
Identity
The Story
Susan Reynolds is very experienced physiotherapist with a highly developed (and very unique) personal approach to her craft. When Susan decided to reinvigorate her practice she employed HSI to assist in the development of a new identity and communication concepts that would envelope her energy, values and personal approach.
The design approach incorporated Susan's own handwriting in the development of a mark that reflects the end-goal of her client's return to an active lifestyle as well as Susan's one-on-one, personal approach to achieving those goals.
The multi-colour final mark, and the mark displayed on a monochromatic background. Orange was chosen as we felt it reflected Susan's energy and optimism.
Business cards front and back.
The client referral form is used by doctors to pass along pertinent information to Susan's office.